How Keywords with Zero Search Volume can be Valuable
Nobody is looking for them. Why should your business care?
Keywords play an important role in determining a website's position in search engine rankings. The significance lies in the search volume of these keywords, indicating their popularity among users. Higher search volumes translate to an increased potential for traffic and engagement on a website or its content.
If you are aiming for a comprehensive SEO strategy to attract dedicated users seeking unique content, it's vital not to ignore zero search volume keywords. Such keywords often consist of less common phrases that tackle niche subjects related to highly specific and specialized topics, catering to distinct audiences.
Effectively utilizing seemingly insignificant zero search volume keywords can significantly enhance your website's visibility and relevance.
What are Zero Search Volume Keywords?
Zero search volume keywords are particular words or phrases that hardly get any attention from people searching online, or they might have extremely low popularity on search engines. These keywords are not often typed by people when they look for things on the internet.
In tools like Semrush and Ahrefs, these keywords might show up as having no monthly searches, but that doesn't necessarily mean that absolutely no one is looking for them. It just means that these tools can't detect the very small number of times they're being used.
Some examples of zero search volume keywords include:
-History of paperclip sculptures in Antarctica
-Methods to cure the common cold in chimpanzees
-Best typewriter repair shop in 19th-century London
-Purple polka dot unicorn socks
-Dinosaur origami online
-Benefits of wearing socks on your hands
Benefits of Zero Search Volume Keywords for Businesses
Enhances Relevance
Zero search volume keywords usually target specific and niche queries. Although they might have a low search volume, they directly address unique user needs, making your content more tailored and valuable to a specialized audience. This precision in addressing specific topics improves the overall relevance of your content and website.
Building Authority and Credibility
When you create content around niche keywords even with low search volume, you show the users your deep understanding of such specific topics. They see you as experts which helps build trust. Over time, a dedicated audience seeking in-depth information is attached to your website, eventually boosting your credibility and authority in your domain.
Higher Chances of Conversion
Zero search volume keywords usually belong to the long-tail category-specific and less competitive phrases. Opting for these keywords helps you connect with users actively seeking what you offer. Less competition makes it easier to rank in search results, boosting visibility to your target audience. This leads to higher click-through rates, engagement, and a more powerful impact on your content or website.
Voice-activated Optimization
Zero search volume keywords play a significant role in voice search optimization. As voice searches often involve natural, conversational language, these specific and unique keywords align well with how people speak. When you incorporate zero search volume keywords, you address niche queries which enhances your chances of being the preferred answer for those specific voice searches.
Future Growth Potential
Search trends are constantly evolving. There are chances that keywords that are not searched at present, but may gain popularity over time. If you create content around such keywords early on, you allow your business to capitalize on their eventual relevance.
Incorporating zero search volume keywords may seem counterintuitive, but they hold valuable benefits when included in your SEO strategy. Allow Klusster Media to help you leverage these keywords and help you draw niche audiences, amplify your online visibility, and enhance your digital approach.
Contact us to optimize your online visibility, improve rankings, and drive targeted traffic. You provide the business, we provide the content and results.