How to Rank Higher on Search Engines
With over a trillion web pages crawled on search engines, there is no denying the fact that ranking higher requires a lot more than the mere use of keywords.
Boosting this online presence and visibility does not come without effort and strategy. We need to take a multifaceted approach to improve search engine rankings.
Here are four steps that will help you rank higher in the SERP.
Step #1: Build high-quality backlinks
This is one of the most essential SEO strategies to improve the website's authority and rank higher on the search engine.
Following are some of the best practices to create backlinks and improve your SEO ranking:
The link should occur naturally in the content and not be forced but
. The anchor text should be relevant to the targeted page.
The referring page should be reputable, i.e., have high domain authority. Sites with a DA or DR score above 70 are generally considered reputable.
At the same time, avoid shady practices like excessive link exchange, buying and selling links, or using automated programs or services to create links to your site.
Step #2: Optimize your web page for search engines
Having an online presence and creating brand awareness has become indispensable to establishing credibility and achieving long-term success.
Optimizing your page takes place in several ways.
Keep your website up-to-date and be topical with your content and strategy. Adapt to new trends and seasons.
Engaging meta descriptions and meta titles can drive CTRs. Always include the user's queries while creating them.
Add secondary and long-tail keywords to your content, as it will signal the search engine that your content is relevant for a wide range of queries.
Step #3: Improve user engagement metrics with technical SEO
First and foremost, make your website mobile-friendly!
Also, look at your Page Load Time. An average Page Load time for desktop is 1-2 seconds, and for mobile, 1-3 seconds. A faster site reaps more benefits. So, it's essential to make your user stress-free and in control. Interestingly, the bounce rate increases by 32% if the load time exceeds 3 seconds.
However, don't stop there. Know that a well-structured website ranks far better on the search engine as well. If there's a logical site structure and users are able to navigate through the website easily, this improves the metrics significantly and helps in better rankings.
Step #4: Monitor your results
Set up a proper tracking mechanism leveraging tools like Google Analytics and Google search console. Data insights from the tools will help you understand the user journey on your site in many ways.
Based on your analysis, it's best to keep enhancing the end-to-end customer experience on
Note: Organic traffic should be your primary goal.
Further, Boost your organic CTR by working on your keywords, content, titles, URLs, snippets, and cannibalization. Once your CTR shoots up, the search engine will automatically boost it further and make it easier for people to find you.
Search engine algorithms and trends tend to change from time to time. However, the only constant is enhancing the user experience on your site, which will contribute to long-term sustainable search engine rankings.
You can also contact Klusster Media to take the reins for winning SEO strategies and improving your website's ranking.
So, don't settle for low search engine rankings! With Klusster Media, create SEO strategies based on new algorithms, and climb the search engine ladder.