Launching a new website is nothing short of exciting - all that hard work and effort finally culminating into something tangible.
However, the journey does not end here - now comes the time to make sure that your website reaches the right target audience.
And one of the most important ways to do this is through search engine optimization (SEO).
But it’s no small feat—Google processes almost 8.5 billion searches per day. So if your target audience is searching for your products or services on Google, you need to make sure your site is optimized for SEO.
Don't worry if you don't know where to start. Read on to find out how SEO can help bring your website closer to potential customers!
Key SEO fundamentals for a New website:
1. Set up Google Search Console and Google Analytics
Both Google Search Console and Google Analytics are free tools and essential for any new website. They allow you to track your progress and identify areas for improvement.
Google Search Console gives you the option to monitor your website’s search traffic and performance. You can use it to submit your sitemap to Google, view your website’s search analytics, and find out which keywords people are using to find your site.
Google Analytics allows you to track your website’s traffic and performance. You can use it to see how many people are visiting your site, where they’re coming from, what they’re doing on your site, and more.
Setting up these platforms is quick and easy, so there’s no excuse not to do it!
2. Create and Submit an XML Sitemap
If you're working on a new website, first submit an XML sitemap to Google. This will help ensure that your site is properly indexed and that all of your pages are being crawled.
To create an XML sitemap, you can use a tool like the XML Sitemap Generator. Once you've generated your sitemap, simply upload it to your server and submit it to Google via the Search Console.
3. Perform Comprehensive Keyword Research
Keyword research is about finding and choosing the keywords that you want to rank for in search engines. Keywords set the foundation of a website’s SEO.
Here are a few methods:
Conduct keyword research with tools like Google AdWords Keyword Planner. This tool will show how many people search for a particular keyword monthly. Google Trends will show you how keywords are trending over time.
Another method is to simply look at what your competitors are ranking for. Use a tool like Semrush to see what keywords your competitors are ranking for, and then try to rank for those same keywords yourself.
Finally, “Google suggest” is also a good way to discover keywords that are exactly searched by your audience. For this, log on to “Google.ca,” start typing a word or two related to your offerings, and Google will automatically suggest some permutations of related keywords, both short-tail and long-tail.
4. On-page SEO for Content
On-page SEO ensures that the website is relevant to the search query and the user intent. Further, the objective of on-page SEO is to make your web pages as search-engine-friendly as possible.
Here are a few ways to optimize your website for search engines:
Use keyword-rich titles and descriptions: Make sure that your website's pages have titles and descriptions that include the keywords you're targeting. This way, search engines understand what your pages are about and index them accordingly.
Structure your site well: Search engines prefer websites that are well-structured and easy to navigate. A good way to achieve this is to use a clear hierarchy in your navigation and use descriptive URLs that include keywords.
Use alt tags for images: Whenever you use images on your website, be sure to include alt tags that describe the image. This will help search engines index your images and may even help them appear in image search results.
Create quality content: A very important step to improve your website's SEO is to create high-quality content people will want to read and share. This means writing compelling copy, providing useful information, and using effective visuals where appropriate.
5. Off-Page SEO
Off-page SEO involves activities undertaken on third-party sites to promote your website and improve its visibility and credibility with search engines. This can be done through link building, which is the process of acquiring links from other authoritative websites back to your own.
Below are some of the initial steps to start with your off-page SEO optimization:
Competition Backlink Analysis: It is a process of research and discovery to find out which websites are linking to your competitors. The process of competition backlink analysis begins with finding out who your competitors are. Once you have a list of competing websites, you can then use a variety of tools to find out where your competitors are getting their link juice from and start creating backlinks on the relevant ones.
Integrate Social Channels: When you integrate your social media profiles with your website, you make it easy for potential customers to find you. And when you share your blog posts or articles on social media, you broaden your reach even further.
Listing on Business directories: Having a strong presence, especially on local business directories, is crucial as it gives you exposure to potential customers and improves your search engine ranking. Follow these few simple steps to be sure your business is listed on the most popular local directories. First, do a search for your business type and location. This will give you a list of the most popular directories in your area. Next, claim your listing on each directory. Finally, add as much information as possible to your listing, including photos, videos, and business hours.
Get started with SEO for your new site today!
Implementing the right SEO strategies can be a great way to drive more traffic to your website and give you an edge over the competition. We hope this article has helped provide you with some helpful information on how to get started with SEO for your new website.
Take advantage of these tips to make sure your website is properly optimized with SEO so you can reap the rewards! If you get stuck in implementing these strategies or seeking a professional’s help, feel free to contact the team at Klusstermedia.com.