You may have come across the famous maxim - Content is King!
Businesses that aim to thrive and prosper need a strong content strategy to build brand credibility and reach a wider audience. But, many traditional companies need to pay more attention to it, while others need to implement it correctly. Companies that have yet to harness the power of the content need to realize that old-school outbound marketing techniques like TV ads, print, and direct mail campaigns are not efficient anymore.
At the same time, it's essential to realize that dumping content on the platform can do more harm than good. So, what exactly is the value of content? And how should a brand or business leverage the power of content?
Read on to learn about the actual value of content and how you can use it to your advantage.
Quality Content Speaks Volumes
The key is creating good quality content that strikes a chord with your target audience. Content should be clear, crisp, and value-adding for the readers. As per the latest research, the average time a reader spends reading a blog post is 52 seconds. So, technically speaking, that is the time you have to grab a reader's attention, evoke their interest, and make them trust your brand!
Today's internet 'explorers' are innovative and have no or negligible time to waste on fluff or irrelevant or plagiarised content. Also, wordsmithing needs to do more as the content could be perceived as misleading, or readers might lose interest in deciphering your complex sentences' meaning.
So, content experts must create content that resonates with the target audience, conveys the brand story aptly, and inspires readers to learn more about the brand.
Create Quality Content Regularly
Apart from maintaining the quality of content, for a business to maintain its connection with its patrons, it must also focus on regularly publishing content. Persistence in creating content can help keep consumer engagement and build brand loyalty.
The ideas mentioned above are backed by the latest statistics that state 82 % of consumers feel more positive about a brand after reading custom content. Also, content marketing costs 62% less than traditional marketing, generating approximately three times more leads than conventional marketing.
These statistics seamlessly convey the importance of creating quality content regularly to give your business a competitive advantage and boost sales.
If Content is King, SEO is the Chief Commander
If you want your content to reign supreme, it should be supported by a strong SEO (Search Engine Optimization) strategy. Unless your content has answers to readers' queries or the phrases they are looking for, the 'regularly created quality content' will prove to be futile.
An efficient SEO strategy is a comprehensive approach that improves the visibility and ranking of a website on search engine results pages (SERPs) using relevant keywords and phrases.
A strong SEO strategy entails thorough keyword research, high-quality content creation, link building, etc. By following all these measures, your brand page or website can become a trusted resource, increase brand loyalty, and improve conversion rates.
The bottom line
A business looking forward to bonding with the existing patrons and improving brand visibility must use a strong content strategy. Blogging, launching e-books, creating web pages, etc., are practical ways of connecting with the target audience.
But, all these techniques are effective only when the knowledge and expertise of digital marketing professionals back them. These experts use a systematic and strategic approach to boost the online presence of a business, improve brand visibility and loyalty, and drive more leads and sales.
You can take your business to greater heights, achieve your goals, and boost sales when you seek the help of highly-experienced digital marketing experts.
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