Your competitors are making enormous strides to outwit you, so you must devise means of outsmarting your competitors, or you lose your market share and relevance.
Competition is fierce in the online marketing and content marketing world.
As content writing experts, you must be at the top of the game and know all the content marketing tricks to survive in the ever-changing world.
Your goal is to have the edge over your close rivals and competitors, so you need to learn the methods and manners your competitors are doing in the market. Since everything about them is in the open on the internet, you can take your time to study things that work for them and those that do not; Foreknowledge will equip you with a better approach to the market.
Spy on What They Are Publishing
The internet is a free world, so it is easy to spy on your rivals in the same industry by subscribing to your competitors’ newsletters, journals, product reviews, and news. Google alerts alone cannot catch all the activities of your competitors, so you need to follow them on all their social media channels and create time to analyze the progress they are making.
Know how well your website is performing
Ensure you know your site's SEO ranking and that of your competitors. Use tools like GTmetrix and Google PageSpeed Insight to find out how well your site performs and that of your rivals in the market. You will have insight into your site's performance in key areas like SEO, security, and mobile.
One of our favourite content marketing tricks is storytelling. Good stories are much more likely to be shared, go viral, and generate traffic. A well-told story will engage customers by making them curious or inspiring; content that informs while it entertains is always powerful. Tell stories and make your business memorable.
Segment Your Audience
Finding your target audience is hard work and one of the most critical parts of content marketing. Once you find your ideal customer, you need to segment them. Segment your audience means looking at all aspects of your audience—location, age, gender, income level, and so on—and deciding how best to speak to each of these segments.
Find Out What Clients Are Saying About Your Competitors
To be ahead of your competitors is a good idea to find out how customers feel about them from the reviews they get. Look for trends in both positive and negative sides to find what your rivals are not doing right, and you can take advantage of it.
There may be an aspect where your rivals could be doing better that you can leverage on unmet demands that you can use to boost your market share.
Play The Long Game
Too many business owners focus on short-term sales. But if you’re serious about content marketing and SEO, you must create content for long-term results. Remember, your goal isn’t short-term gains—it’s long-term traffic growth.
If you are in the content marketing world, you know how important it is to get an edge on your competition by using the right tactics at the right time to grow your audience and boost your sales.
When you don’t have the time to invest in the ever-evolving world of SEO, Klusster Media offers SEO services that fulfill all your business needs.
You provide the business; we provide the content and results.
Originally published on I Am Contenting by our team member Sourav Paul.