What Is the True Value of SEO?
Is It Science or a Game of Luck?
SEO or Search Engine Optimization improves ranking on search engine results pages (SERPs). Digital Marketing relies heavily on SEO to help businesses and organizations reach their target audience and drive more traffic to their websites.
However, some businesses tend to question the true value of SEO and wonder if it is science or a game of luck.
Before unveiling the answer, let’s delve deeper into how businesses can benefit by having a powerful SEO strategy in place.
The True Value of SEO
Increased Online Visibility
A recent study showcases that the top organic result is ten times more likely to receive a click in comparison to a page in the tenth spot.
A strong SEO strategy can help businesses improve online visibility, rank higher in SERP, and attract more organic traffic to their website.
Improved User Experience
SEO aims to improve user experience by optimizing website design and content, eventually leading to higher engagement and lower bounce rates.
For instance, SEO strategy involves embedding relevant videos to the content to improve visitor engagement. And the latest study suggests that content with embedded videos experienced an 11% lower bounce rate than the pages without videos. Many more SEO strategies have proven to improve user experience and build brand loyalty.
Increased Credibility and Authority
When a business ranks higher on SERPs, it is regarded to be more credible and authoritative in its domain. Thus, SEO can lead to increased trust among the target audience and a higher possibility of conversion.
Competitive Advantage
Research by Backlinko.com shows that merely 0.63% of Google searchers moved to the second page of the SERPs. This proves that businesses looking to gain a competitive advantage and improve their market share need to prioritize SEO tactics.
Long-term Benefits
As per Search Engine Journal, SEO-generated inbound leads have a 14.6% close rate, while outbound leads have a 1.7% close rate. Also, content marketing costs 62% less than traditional outbound marketing and generates approximately three times more leads than conventional marketing.
Thus, SEO can provide long-term benefits with relatively low costs, leading to a higher return on investment with time.
Having discussed some of the key points that affirm the value of SEO in business development and long-term growth, let's begin with understanding the science behind SEO.
The Science Behind SEO
Here’s a rundown of some of the salient principles of SEO to help you better understand the science behind this meticulous process.
Keyword research:
SEO entails researching trending keywords to help businesses create appropriate content and improve organic traffic and ranking potential.
Competitive research
A powerful SEO strategy involves properly analyzing how the competitor websites perform against your target keywords to help businesses revise their SEO strategy and improve visibility on SERPs.
On-page optimization:
On-page optimization is done to help search engines recognize your website/ web page as a relevant match to the trending keywords or searchers’ queries
Link building:
In Link building, backlinks are created to a reliable source to help your website get recognized as trustworthy and authoritative.
Technical SEO:
Technical SEO entails optimizing the technical elements of your website, viz., your site speed, URL structure, mobile responsiveness, etc., to help improve the performance and ranking of your website on SERPs.
The bottom line
By following the best practices of SEO, businesses can bolster their chances of improving their website ranking, driving organic traffic, and achieving their business goals.
Nonetheless, just like everything in life is impacted by luck, SEO is also influenced by certain external and unpredictable factors.
But, these challenges can be analyzed, countered, and conquered by competent SEO professionals. A trending HubSpot report shows that 61% of B2B marketers trust that SEO and organic traffic generate more leads and conversions than any other marketing mode.
In essence, to stay ahead of the game and elevate your business to the next level, you need to up your SEO game. And, to win this game, getting in touch with adept digital marketing experts is a wise decision!
Klusster Media can help you identify the gaps in business growth and devise a clever digital marketing strategy to help you improve your online visibility, boost your sales and achieve your goals.
For more information, click here.