Content marketing is no longer just the creation and distribution of content.
It has evolved into creating content experiences. You want to create an experience your visitors will be compelled to engage with and share among their networks.
Zig Ziglar famously said, “Stop selling. Start helping.” That is probably how the concept of content marketing was born.
But why is content so important? Content creation is an essential component of content marketing and should focus on the following:
brainstorming ideas appealing to your specific readers,
then making it available through your website and other marketing avenues.
Here are the most commonly used content formats to create content experiences.
Blog posts are widely used because they help with SEO (search engine optimization). They are easy to consume because they typically tend to be between 500–1500 words. Blog post content strategy helps businesses establish leadership and is a gateway to lead generation and spreading brand awareness.
Infographics are visual data and information with the aim of making the message simple. We are visual creatures, and the information presented in infographics is easily understood and retained.
Whitepapers establish mastery in their niche that discusses in length a topic in-depth and consists of heavy research with the intention of providing a solution to a specific problem.
eBooks are effective content for generating leads. An organization can use eBooks for workbooks, buyers' guides, case studies, etc.
Organizations are successfully getting the attention of their target market by creating explainers, how-to, product demos, whiteboards, reviews, customer testimonials, etc., and types of videos.
A podcast is an audio (sometimes video) where individuals and organizations discuss various topics they feel will appeal to their specific audiences. They are gaining popularity as it is about listening, not actively participating.
Webinars are an effective lead-generation tool and help establish the brand and knowledge of an organization by way of live video sessions with experts discussing a particular concept. They take time and planning; however, they yield excellent ROI (return on investment).
Your content experiences represent you, your brand, and your business. Therefore, plan your content experiences thoughtfully. Don't have the time to create your own content?